Narrator: This is the home of young Timmy Taylor, a real Ivory Snow baby. Mrs. Taylor, why do you use Ivory Snow for diapers? 

- For softness, mostly. At first, we all thought Timmy was naturally cranky. Actually, his skin is sensitive. With detergent, his diapers were clean all right, but not nearly soft enough for him. So a neighbor recommended Ivory Snow. It really gets diapers and everything much softer. 

Narrator: Yes, Ivory Snow for baby wash, with a tender touch, so soft, safe. Prove it with this touch test. Feel a detergent-washed diaper, then the tender touch of an Ivory Snow diaper. Softer, safer, no irritating deposits. Ivory Snow is the safest possible soap for everything that touches baby's tender skin. Only soap both ivory safe and granulated. Ivory Snow for baby wash with the tender touch.