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<v Narrator>This is the home of young Timmy Taylor,</v>

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a real Ivory Snow baby.

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Mrs. Taylor, why do you use Ivory Snow for diapers?

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<v ->For softness, mostly.</v>

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At first, we all thought Timmy was naturally cranky.

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Actually, his skin is sensitive.

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With detergent, his diapers were clean all right,

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but not nearly soft enough for him.

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So a neighbor recommended Ivory Snow.

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It really gets diapers and everything much softer.

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<v Narrator>Yes, Ivory Snow for baby wash,</v>

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with a tender touch, so soft, safe.

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Prove it with this touch test.

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Feel a detergent-washed diaper,

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then the tender touch of an Ivory Snow diaper.

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Softer, safer, no irritating deposits.

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Ivory Snow is the safest possible soap

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for everything that touches baby's tender skin.

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Only soap both ivory safe and granulated.

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Ivory Snow for baby wash with the tender touch.