Narrator: Every baby can start off life on the right foot if his mother knows what doctors know. That babies are born with sensitive skin. Some more sensitive than others. Skin that's thinner, more tender, easily chafed or irritated. So wise mothers don't take chances with detergent washed baby clothes. They know protection starts with Ivory Snow. Only soap both ivory safe and granulated for efficiency. Mild enough, even for babies with sensitive skin. Ivory Snow gets diapers far softer than detergents can. More important, leaves everything safe. No harsh deposits to irritate tender skin. Ivory Snow puts protection where it matters most. Doesn't your baby deserve this protection? Use the soap so many doctors recommend. Ivory Snow, mild enough even for babies with sensitive skin.