- Bounce has a new longer lasting fresh smell, makes clothes smell fresh longer than any other leading fabric softener, - A longer lasting fresh smell? - I dried this shirt a week ago, put it on today. It still smells fresh. - I dried Jill's blouse with new Bounce Tuesday. - It still smells fresh. - And Bounce makes clothes soft. - And synthetics don't cling. - See. - Simply toss the sheet in the dryer. The fresh smell of new Bounce stays on clothes longer. - But new Bounce doesn't stay in the store long. - Right.