Baby: Yes, I love visiting Auntie Jane. Now that she's learned something but honestly, last week she seemed to think that all my diapers had to be was clean. Didn't realize they weren't nearly as soft as I'm used to, sort of stiff and scratchy, and I let her know it. 

Narrator: So Auntie Jane went next door for advice and that baby's mother told her for the softest possible diapers, use the safest possible washing product, Ivory Snow. It gets diapers not just clean, but gentle clean, far softer than detergents can. Feel the difference. You just know diaper this soft are safe, no harsh irritating deposits. Ivory Snow's the only soap both ivory safe and granulated, perfect for machines. Gets all baby wash gentle clean. 

Baby: Well I've had it soft ever since, thanks to wonderful Ivory Snow. Mm, so gentle.