(Upbeat music) 

- It's big. It's new. It's the big news in the low priced field. The big new Studebaker. Look at it. Imagine yourself at the wheel of a big, handsome, new Studebaker. Just imagine. Luxury you can afford. Come see the stand out car in the low priced field. It's the most exciting new concept in automobiles. Craftsmanship with a flair. To bring you this new big Studebaker President V8. Here indeed is a car to dream about. Truly distinctive, with it's look of sculptured steel. Inside luxury unequaled. Matching two-tone colors in washable vinyl fabrics. Exclusive flight style instrument panel, and roominess that means true comfort. From any view, you see the smart sweep of it's lines. Bigger, longer, wider. A bold important look so perfectly suited to modern tastes. Dream once again of craftsmanship with a flair and see the Golden Hawk, star of Studebaker's fabulous new sports-car series, pace setters for style and performance. Go ahead, get in. See how Studebaker's Golden Hawk sets the pace for interiors too, with smartly functional sound proof ceiling, decorator keyed colors, and fabrics. Specially designed flight-view instrument panel. It's the only five passenger sports-car in volume production. And now let's talk performance. Put her in gear, let her roll, and open her up. Now that's what we mean by sky power performance. And with all five big new Studebaker series to choose from. Three magnificent new Presidents. Three big new Commanders. Three handsome new Champions. Three big roomy Station Wagons. And four sensational new Studebaker Hawks. And all bearing the stamp of Craftsmanship with a flair to make Studebaker the stand out car, in the low priced field. Be a stand out yourself at the wheel of a big new Studebaker, at your Studebaker dealers now.