- Ladies, you can't squeeze the Charmin. - But this isn't Charmin, Mr. Whipple. This is new Charmin, even more squeezably soft. - But- - You can see, feel and hear the difference. See the bigger puffs of softness. - But- - You can feel the difference, feel how much softer. - You can even hear. - Enough! No matter how irresistibly soft, please don't squeeze the new Charmin. - Mr. Whipple. (laughing) Narrator: Introducing new Charmin, so much softer you can actually see, feel and hear the difference.