Interviewer: Going down a river on a raft? 

- Pretty exciting, huh? 

Interviewer: And you brush with Crest? 

- Always. 

Interviewer: But I figured your family put something a little more exciting. A stride for gel maybe? 

- No, no, no. Toothpaste don't excite us. Great Crest checkups, that excites us. 

Interviewer: Well, yeah but- 

- Look! Crest works and has something no other toothpaste has, more evidence at work. 

Interviewer: Evidence? What evidence? 

- Only Crest has proof it's fluoride can fight even adult cavities and hard to reach places. 

Interviewer: Yeah, but wait a minute. 

- Proof for adults, proof for kids. It's the only toothpaste proven effective for our whole family. 

Interviewer: Pretty impressive but exciting. 

- One great checkups after another, that's exciting. 

Narrator: Crest. More evidence. Great checkups. That's exciting.