Narrator: This is grandma. She loved nice things like this lace tablecloth. Actually thought it too nice to use. Then it went to mother who loved it and used it on very special occasions. Finally, it's daughter's. She not only loves nice things, but uses them whenever she likes because she can machine wash them as often as she likes with safe, gentle Ivory Snow. The soap that treats nice things as if they had to last forever. It's the safest possible soap, only one that's ivory safe, and granulated for efficiency to get all special care washables gentle clean. So whether your nice things are heirlooms like this tablecloth or new as tomorrow, enjoy them for many tomorrows by using wonderful Ivory Snow. The soap that treats nice things as if they had to last forever.