(beans tapping scoop) 

Announcer: Coffee beans that cost more, they're the reason Yuban costs more, a little more than other coffees. It all started back in 1905, coffee merchant Jon Arbuckle had just lighted his coffee roaster, and was blending a special gift coffee for his friends. (beans tapping into container) For richer flavor, he decided to add rare aged coffee beans to his most expensive blend of green coffees. He knew aged beans cost more, but see the difference, their extra richness was worth it. So he added aged coffee beans and created the coffee that has to cost more, World's Richest Coffee, Yuban. Deep, dark, extravagantly delicious Yuban, worth the extra cost. Well, as Jon Arbuckle would say... 

Jon: You get what you pay for! 

Announcer: Yuban, the premium coffee of General Foods. ♪ Deep dark delicious Yuban ♪