(door slams) - Saludos from Colombia. Here in my hand is the reason new 100% Colombian Yuban coffee is always rich. Never too strong, always rich, never bitter. Aged Colombian beans. (speaking Spanish) Coffee beans fresh from the mountain side coming to be aged for Yuban. Month after month, they soak in the warmth of the bright Colombian sun, drench in the morning mist of the mountain climate to become fantastic. No? So much browner, richer than the day they came from the mountain. Aged Colombian beans added to Yuban's blend means flavor made richer by Colombian sun by mountain mist. Yuban, always rich, never too strong, never bitter, always rich, 100% Colombian Yuban from General Foods.