(children yelling) 

- Joey's best birthday party yet. 

- And certainly the messiest. 

- How about this cold, greasy yuck? 

- On the plastic plates, too. I'll help, dear. 

- Not that, that's my old one. I've changed to Dawn dishwashing liquid. Much better. 

- I haven't gotten around to trying that. Good, huh? 

- Terrific. My old one sure didn't cut tough grease like Dawn. 

- Don't expect too much, dear, we've got cold gunky grease on plastic plates. 

- Try Dawn. 

Narrator: Dawn cuts through tough grease better than other liquids. Watch. Plates covered with cold beef grease. We'll soak one in another leading liquid, one in Dawn. Watch how Dawn cuts through that cold grease. Why, look at the other. Now look how Dawn got the grease much better. 

- I'm flabbergasted. This pan doesn't feel greasy, or the plastic dishes. 

- Does the water feel greasy? 

- No, neither do my hands. I better get around to getting Dawn. 

Narrator: Switch to Dawn, the better grease getter. Gets grease better than other liquids.