- I can hardly believe it! I'm going again! - You see Dr. Coucher? That's my problem. They keep squeezing the Charmin. - Very interesting, very interesting. - In spite of my sign. And now with new softer Charmin, they're even worse. (women chattering) - I understand you can't resist squeezing the new Charmin. - Oh no! It's been plumped up like a pillow. Soft before, even softer now. (giggling) - Charmin's more squeezably soft than ever. And the softer they make it, the more we squeeze. (giggling) - And I can't resist the cuddly baby on the new package. - Ah. - Mm. The new plumped up Charmin must be some real soft bathroom tissue. - Dr. Coucher! He can't resist squeezing Charmin either. I guess if you can, you ought to have your head examined. - Very interesting. (everyone laughing) Narrator: New Charmin bathroom tissue. Now plumped up like a pillow to be more squeezably soft.