Announcer: Pardon me, Krinkles, are you really going to eat that cereal with that spoon? (circus music) I get it: anyway is the right way to eat cereal. As long as it's Post Sugar Rice Krinkles. Clever Krinkles. You know Post Sugar Rice Krinkles are so good, so different too, because it's the only crisp rice cereal that's crinkled with delicious honey and sugar. The greatest... (bang) cereal treat on earth. You see, any rice cereal's a circus of fun, as long as it's Post Sugar Rice Krinkles. (fun whistling music) ♪ Most any cereal is fine with me. ♪ ♪ As long as you spell it P O S T ♪ ♪ 'Cause old Post cereal's happen to be ♪ ♪ Just a little better ♪ ♪ A little bit better ♪ (whistling) ♪ A little bit better, ♪ ♪ Then any other cereal happens to be. ♪ 

Announcer: So crinkle on down to the store for Post Sugar Rice Krinkles.