- Dishwashing liquid, dishwashing liquid. 

- Stop! Don't buy that low-price brand, buy Joy! Lemon-fresh Joy. 

- (smelling) Lemon. 

- Wait, this one has a lower price. 

- For all the dishes I wash, I've gotta be economical. 

- But Joy gets your dishes so clean you can see yourself. 

- Beautiful shine. 

- It is a beautiful shine, but if you buy Joy, it's got to cost more. You can't have everything! 

- Right. 

- Wrong! You wash a lot of dishes! How many can you wash with a cap full of that low-price brand? 

- About this many. 

- Hmm. 

- Well a cap full of Lemon-Fresh Joy is so rich and concentrated, it'll wash up to twice as many. 

- Hey, if it can wash twice as many dishes, Joy won't cost me anymore to use than the low-price brand. 

- And with Lemon-Fresh Joy, you can see yourself in your dishes. 

- How can you beat Joy?