(baby cooing) 

- She smiled at me. [Female Speaker] Mm. She thinks you're getting pretty good with those diapers. [Male Speaker] She's right. Hmm, soft diapers. [Female Speaker] Ivory Snow. [Male Speaker] Ivory Snow. [Female Speaker] Today's Ivory Snow, it's special. [Male Speaker] Oh? [Female Speaker] See, with built-in fabric softener. 

- That's good. [Female Speaker] That's great. (baby cooing) [Female Speaker] It means all that extra softness is built right into the soap, along with all the other goodies that make Ivory Snow, Ivory Snow. 

- How's that? [Female Speaker] Oh, you know, Ivory purity and mildness. No detergent gives you all that, even when you add a fabric softener, and Ivory Snow puts the softness where it counts. [Male Speaker] Here. [Female Speaker] Right next to her skin, to protect her from rubbing and chafing. 

- Protection huh? With built-in fabric softener. No wonder you're very big on Ivory Snow. [Female Speaker] Well, Ivory Snow is very big on softness and very soft on baby. (baby cooing) [Announcer] That's today's Ivory Snow with built-in fabric softener.