WEBVTT

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<v ->Our Crest plane is taking us</v>

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on the second leg of our trip.

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A trip to report the facts behind Crest.

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We've already shown how older children tested toothpaste

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and reduced their cavities with Crest.

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Now we'll look in on a grammar school

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and see what Crest has meant for a younger group.

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Gary, how long did your toothpaste test last?

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<v ->Our toothpaste test lasted two years.</v>

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<v ->And half the group used Crest</v>

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and the other half regular toothpaste?

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<v ->Yes sir, the dentist told everybody</v>

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to brush the same way as always at home.

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And my side got 25% fewer cavities.

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<v ->And your side used Crest?</v>

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<v ->Yes, sir.</v>

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<v ->What makes Crest so effective?</v>

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This, fluoristan.

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Crest's exclusive stannous fluoride formula.

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Stannous fluoride is a decay fighter

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dentists themselves use.

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A decay fighter dentists put on teeth to prevent cavities.

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With Crest, your family gets the same

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stannous fluoride protection too, every time they brush.

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Protection in toothpaste form

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that only Crest with fluoristan can give.

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So team this exclusive decay fighter

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with the good dental health rules

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you'll find right in the carton.

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Switch to Crest

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to start reducing your family's cavities now.

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First stop on our Crest Trip, Indiana,

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where thousands have shown

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now you can do something about tooth decay

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with a toothpaste.

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With this toothpaste, Crest.

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You see, Crest has shown it can reduce cavities,

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shown it in scientific tests.

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And that's why we're here.

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For a report from two people,

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each representing a different group that tested Crest.

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Our first report is from this chemistry lab and Randy Lloyd.

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Randy, how did the test work?

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<v ->Well, the dentists divided us into two groups.</v>

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My group used Crest, the others used a regular toothpaste.

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<v ->And you brushed as usual?</v>

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<v ->That's right.</v>

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<v ->And how did your group make out?</v>

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<v ->Well, at the end of the year,</v>

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we had 49% fewer cavities with Crest.

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<v ->49% fewer cavities with Crest.</v>

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And now we go to the scene of another recent test

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of Crest against regular toothpaste.

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Howe Military School,

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where we'll talk to dental scientist Verling Votaw.

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<v ->Frank, the cadets were the toothpaste testers.</v>

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Half using Crest and half using regular toothpaste.

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<v ->What did the cadets do?</v>

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<v ->Each group brushed three times a day</v>

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under identical conditions.

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<v ->And how did the Crest users make out?</v>

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<v ->45% fewer cavities after two years, Frank.</v>

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<v ->Such results show why Crest</v>

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is recognized effective against cavities

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by the American Dental Association.

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Their council reports, "Crest has been shown

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to be an effective decay-preventive dentifice

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that can be of significant value when used

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in a conscientiously applied program

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of oral hygiene and regular professional care."

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Protect your family with good dental habits,

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dental checkups twice a year, and Crest.

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The only toothpaste recognized effective against cavities

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by the American Dental Association.