(mellow music) 

Announcer: Not every woman wants to be blonde. She just wants her own natural color to be more beautiful. For her, there is new shampoo-in Technique. It's the new dimension in hair coloring that takes her just this side of natural. Just one shade beyond as it colors her hair effortlessly, conditions her hair lustrously. New shampoo-in Technique. Because not every woman wants to be blonde. Because not every woman has to be. New shampoo-in Technique. A natural in 13 shades. For brunettes, for redheads, even for blondes. That covers gray too, naturally. New shampoo-in Technique.