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(mellow music)

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<v Announcer>Not every woman wants to be blonde.</v>

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She just wants her own natural color

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to be more beautiful.

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For her, there is new shampoo-in Technique.

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It's the new dimension in hair coloring

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that takes her just this side of natural.

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Just one shade beyond

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as it colors her hair effortlessly,

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conditions her hair lustrously.

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New shampoo-in Technique.

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Because not every woman wants to be blonde.

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Because not every woman has to be.

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New shampoo-in Technique.

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A natural in 13 shades.

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For brunettes, for redheads, even for blondes.

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That covers gray too, naturally.

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New shampoo-in Technique.