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(gentle music)

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<v Narrator>Now the most important advance</v>

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in lighters in 40 years.

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The amazing new Schick Butane Lighter.

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This dramatically new kind of lighter

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lights for months without a refill.

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It works on a totally new and different principle

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made possible by the replaceable butane fuel tank,

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automatic valve and adjustable flame.

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To refill, throw away the old tank,

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drop a new tank into the case,

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and slide the head on.

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That's all you do, it's that simple.

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No more messy fluid,

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no cotton, no wick, no screws, no odor.

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There's never been anything like the new Schick.

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The finest precision lighter made.

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Brought to you by the makers

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of the famous Schick Electric Shavers.

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There are 14 handsome designs

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priced from 10.95 up.