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<v ->Mrs Hugh Arey of Lake Minnetonka, Minnesota asks:</v>

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<v ->We realize dental authorities</v>

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are concerned about people's dental health.

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So we'd like to know exactly what's meant

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when we hear Crest is recognized effective against cavity.

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<v ->Well, because the answer is so important.</v>

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We've asked Mr And Mrs Arey here to learn the facts

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along with you.

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Now you ask what "recognized effective" means.

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<v ->Right.</v>

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<v ->Well, dental authorities certainly aren't telling you</v>

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to use Crest. That's up to you.

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Let's look at what they are saying.

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The exact words of the American Dental Association's

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Council on Dental Therapeutics:

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Crest has been shown to be an effective

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decay preventive benefits

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that can be of significant value

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when used in a conscientiously applied program

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of oral hygiene and regular professional care.

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<v ->I see.</v>

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But why is Crest the only toothpaste

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recognized effective against cavity?

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<v ->Because only Crest has the kind of proof</v>

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dental authorities recognize.

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<v ->What kind of proof is that?</v>

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<v ->Let me show you what kind.</v>

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Living proof based on eight years of tests

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against regular toothpaste.

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Tests conducted in homes like yours,

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tests with school children, young adults,

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people much like members of your own family.

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<v ->It sounds complicated. What did they have to do?</v>

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<v ->Oh, nothing special. Half used crest,</v>

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the others, regular toothpaste,

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and everyone brushed at home as usual.

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<v ->And that's all?</v>

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<v ->That's right.</v>

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<v ->And then what happened?</v>

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<v ->Well in this test, for example,</v>

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there were 34% fewer cavities with Crest after two years.

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And this one, 36% fewer cavities with Crest after one year

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and so on.

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<v ->So that's why Crest is recognized effective.</v>

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<v ->Yes. Recognized effective in a good dental program.</v>

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That's important.

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Have checkups twice a year.

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Wash between meal treats and brush often with Crest.

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Crest,

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the only toothpaste with fluoristan,

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proved effective against cavities in homes like yours.