- Welcome ladies to the workshop. You know, for over 25 years I've been designing, building, finishing and refinishing furniture for folks all over the country. I love wood, with a hand rub shine. That's why I've always used Paste Wax. But the people from Johnson Wax showed me how to get hand rubbed, wax beauty instantly. With this, new enriched formula Pledge, no? (Laughter) You bet. A new pledge has two natural waxes found in Johnson paste wax. Let me show you how it works. This table was rubbed with paste wax for five minutes and a lot of muscle. Now I'll spray this top with new Pledge. See how it brings out the natural beauty of the wood, gives it that deep, soft glow of hand rubbed wax beauty. Notice any difference? I can't. Use new Pledge Lemon or Regular, for hand-rubbed wax beauty instantly every time you dust.