Narrator: Travelers call the Holiday Motel in Royal Oak just about the most comfortable in Michigan. And hostess Sally Bytoll, pretty mother of two children, uses homey touches to make people comfortable. 

- One thing, we give 'em a good bath towel. I mean the big fat ones. The softest, most absorbent I can get. Same with bathroom tissue. Can't be flimsy. So I get the softest, most absorbent I can find. New Charmin. I've heard this new Charmin absorbs 40% faster than any leading tissue of its kind, and I believe it. Look. When I use just one sheet of Charmin on this window spray, see how it absorbs? Really blots it up. This kind of absorbency and softness tell me all I need to know about new Charmin. It's simply wonderful. [ Narrator] Discover today Charmin, the soft bathroom tissue that absorbs 40% faster than any leading tissue of its kind.