- Hello, I'm Lorraine Alexander, registered nurse. Sensitive baby skin like Betsy's here must be protected by clothes that are comfortable and soft. And they should be kept comfortable and soft, no matter how many times they're washed. That's why so many mothers always wash everything baby wears in Ivory Snow. You see, Ivory Snow is the safest possible washing product. Protects tender skin by keeping everything that touches it soft and comfy. Far softer than any detergent can. And so safe, completely free from irritating deposits that can rub and chaff. In fact, this lovely little broadcloth sunsuit with matching red or blue topper, made by the Thomas people, carries their recommendation to wash in Ivory Snow right on every Thomas tag. So keep everything baby wears soft and safe. Wash always in wonderful Ivory Snow.