- Crest Toothpaste takes you backstage at a very unusual variety show. The performers, some concerned graduate students from New York city. The audience schoolchildren from the lower east side. Like most kids they didn't know much about fighting cavities. So the students decided to show them. There's the hero of the show, Professor catch it early, and a well-cared for tooth. A tooth has had regular brushings. And there's the villain, Mr. Tooth decay. He tries to give the tooth a cavity, but professor catch it early fights him off with a toothbrush. (laughter) 

- I'll be back when there's no toothbrush 

- We at Crest take no credit for this show, we just furnished some costumes, props and our fluoride toothpaste. The full credit belongs to the students and their important program. And we do think it's important, after all fighting cavities is the whole idea behind crest. 

- Brush your teeth!