Narrator: It's flu time so you try to avoid crowds, keep track of the weather, you're generally careful. (lady coughing) But if the people around you aren't, you can still get the flu, and flu coughs. (lady sniffles) That's why you need Vicks formula 44, the extra strength cough mixture. With a cough suppressant as effective as codeine, but not narcotic. Vicks formula 44, for relief of flu coughs. (lady's cough worsens) Because everybody isn't as careful as you are.