(Gong sounds) 

Narrator: It's big. It's new. It's the big news in the low price field. The big news Studebaker. Look at it. Imagine yourself at the wheel of a big news Studebaker. Just imagine, luxury you can afford. Come, see the standout car in the low price field, as Studebaker brings you craftsmanship with a flair. (lighthearted music) See this big news Studebaker President V8, truly distinctive with its look of sculptured steel. Inside, luxurious comfort and style. Outside, the bold important look. So perfectly suited to modern tastes. Dream, once again, of craftsmanship with a flair. And see the Golden Hawk, star of Studebaker's fabulous new sports car series. Here, you see sports car styling and performance combined with family-size, big car convenience. Go ahead. Get in. Look at that soundproof ceiling and exclusive flight view instrument panel. See how five passengers ride comfortably, safely, in a beautifully finished interior. All this in five grade Studebaker series, featuring craftsmanship with a flair to make Studebaker the standout car in the low price field. See the big news Studebaker at your Studebaker dealers now. (lighthearted music fades)