(metal scraping against coffee beans) 

Announcer: The world's richest coffee is now an instant coffee. New instant Yuban. Richest because, like famous ground Yuban it's blended with rare aged coffee beans. See the difference. (metal scraping against coffee beans) The aged beans Yuban adds to its blend are mellowed month after month to a bronze richness before roasting. Other coffee beans, roasted green in color, young in flavor can't compare in richness. (gentle music) Yuban, blended with coffee beans that are aged just as vintage wine, the choicest cheese, the finest steak are aged. Discover new instant Yuban soon. World's richest coffee because it's blended with aged coffee beans. Yuban, the premium coffee of General Foods. Usually pennies more, but right now on sale. Look for special low prices on instant Yuban next time you shop.