(bell rings) 

- What is that, Ralph? 

- Our new Eckrich Lean and Meaty Meter. 

- Why Ralph? 

- So folks can test how lean and meaty our bologna is. 

- Test it? Folks just have to taste it. Mom says Eckrich bologna is consistently lean and meaty. We use only selected cuts of meat and no cereal fillers. 

- It's a meaty idea. 

- Ralph, stick to quality. ♪ Eckrich Meats good meat from the heartland ♪ ♪ And the secret ingredient is Mom. ♪ 

- Behave, Ralph.