- Presenting only crinkled cereal in the world. Post Rice Krinkles. Boy: What'd you say? - So I said (gong chimes) Rice that is crinkled is sweetest to eat, 'cause it's crinkled what you are, and you are is sweet. Now what you say? - Same as you! Krinkles are crinkly and sweetest to eat. 'Cause, 'cause they're - - Crinkled! - Crinkled! Crinkled with sugar and sugar is sweet! - Ah so! (cymbals clash) (bells chime) And maybe you find a free surprise inside. Wonder what it could be? (man falling) Start your day. - A little bit better. - With sugar and rice and everything nice. That's Post Rice Krinkles! Also start day with free surprise inside! Remember, only crinkled cereal in the world is (man spinning) Post Rice Krinkles!