(police siren wail) (fire crackling) (whistle) (ax thuds rhythmically) (firemen chatter) (indistinct) 

Man: Hey, where's the coffee? 

Voiceover: Sometimes, right in the middle of work, you know you've earned a cup of coffee. A lot of people know what we're talking about. And pour themselves a cup of instant Maxwell House, the coffee that pleases 25 million Americans as no other coffee can. (satisfied sigh) 

- Man. Instant Maxwell House from General Foods. (sigh) A lot of people know what we're talking about. (satisfied sigh)