- I always gave the furniture I built rubbed in paste wax beauty but now I get paste wax beauty instantly with new Pledge. This table was rubbed with paste wax for 12 minutes and a lotta muscle. Now I'll dust this one with new Pledge. (spray hissing) Ya know Pledge now has an enriched formula containing key ingredients found in Johnson paste wax. (knocking) To me it's a dead ringer for the paste wax shine. So for the rubbed in beauty of paste wax instantly dust with new Pledge.