(horses galloping) ♪ Three bears in a chuck wagon ♪ ♪ Way out west ♪ ♪ Carrying the cereal they like best ♪ ♪ Post's Sugar Crisp ♪ ♪ As a cereal, it's dandy ♪ ♪ For snacks, it's so handy ♪ ♪ Or eat it like candy ♪ ♪ As a cereal it's dandy ♪ ♪ Or eat it like candy ♪ ♪ Post's Sugar Crisp ♪ 

Narrator: There's no cereal more delicious than Post's Sugar Crisp. Just pour on milk or cream, you never need sugar. Sugar Crisp is candy coated right down to the last wheat puff in the box. It hits the spot as a snack, and you'll enjoy it as candy right out of the box. Yes, Sugar Crisp, the three way treat that's fun to eat. 

- As a cereal it's dandy. 

- For a snack it's so handy. 

- Or eat it like candy. ♪ Post's Sugar Crisp ♪ 

Narrator: Get this red, white, and blue package with the three bears on it.