- Easy, Fred, easy. 

- Got it out. 

- There she is, lady. 

- Thanks, fellas. How about some coffee? 

- That'd be nice, ma'am. 

- Go over real big. Instant Maxwell House? 

- 'Fraid not. 

- If you don't mind. 

- We brought our own. May we? 

- Well, sure, but why? This is perfectly good coffee. 

- Oh we're sure it is, ma'am. But this instant Maxwell House spoils you for anything else. 

- Yeah, it makes the other's taste kind of bitter in comparison. 

- Mm, that's smooth, huh, Fred? 

- Really spoils ya, Al. Gee, ma'am, we didn't mean to hurt your feelings. 

Al: Gosh, no. I mean, if that's what you want enjoy. 

- Say, fellas, mind if I try a cup? 

- Be our guest. 

Narrator: Instant Maxwell House, delicious coffee from General Foods. So smooth and rich. 

- It spoils you for anything else. It really does.