(dramatic music) 

- Say, what's going on at Beau's place? Looks like he spied something! Sure, Borden's new Cherry Tart Ice Cream! And Beau says that package reminds me of the Queen of Hearts who made some tarts. And the Knave of Hearts who stole those tarts! "Boy!" says Beau, "Borden's Cherry Tart Ice Cream!" Mm, Cherry pink all the way through, deliciously pink, with scrumptious bits of ripe red cherries and crunchy, tasty macaroons too. But when Beau remembered the King of Hearts called for the tarts, Beau scooted right back so everyone could enjoy good-tasting Borden's Cherry Tart Ice Cream. "You can too," says Elsie, "Just look for me as Queen of Hearts on the big half-gallon package of Borden's Cherry Tart Ice Cream!" ♪ Giddy up giddy up giddy up ♪ ♪ Buy Borden's today ♪