- [Voice Over Artist] Some people think their golf balls are the best, but this is where talk stops (golf club hits ball) and performance begins. When Ben Hogan tests an apex ball, he expects performance. There must be the unmistakable click of a ball well hit, (golf ball hit echoes) as well as the distance he demands. Hogan also builds performance (golf ball hit echoes) into his durable cover leader ball. The Ben Hogan line of golf balls gets you there. The Hogan Line. Performance golf balls from the company synonymous with perfection, (golf club hits the ball) the Ben Hogan Company.