(baby cooing) 

- Baby not very smart, can't talk. 

- Well, she's very smart! She's taught me something. 

- How could she teach you something? 

- Well, feel how soft her diapers are, and the shirt, and the crib blankets? 

- But, Mommy! 

- All washed in Ivory Snow, so they'll be soft and safe for her tender skin. 

- But, Mom! 

- And look! Ivory Snow has left her best dress like new. And since Ivory Snow is so safe for babies things, it's perfect for the whole family's special washables. Here, put this on. 

- But, Mom! 

- See? Your sweater stayed fluffy, and kept it's shape too. Now I use Ivory Snow to keep all our nice things nice. 

- Baby doesn't know anything about washing. Can't even talk. 

- Yes, but she knows what she likes. 

- (Announcer) Wonderful Ivory Snow. It's the safest possible soap for everything baby wears, and your special washables too.