- Behind this smile lies a way to fewer cavities for your family. This is Mrs. Edna Anderson, one of thousands who tested toothpaste and showed Crest reduces cavities. Mrs. Anderson? 

- We tested toothpaste for one year while at the university. 

- Your group used Crest? 

- Yes, that's right. 

- And the other group used regular toothpaste. 

- Yes. 

- Did your brush on a special way? 

- No, we were told to brush as usual. 

- And the crest users got. 

- 42% fewer cavities. 

- Thank you. Such results show why Crest is recognized effective against cavities by the American Dental Association. As their council reports, "Crest has been shown to be an effective decay-preventative dentifrice that can be of significant value when used in a conscientiously applied program of oral hygiene and regular professional care." Protect your family with good dental habits, dental checkups twice a year, and Crest, the only toothpaste recognized effective against cavities by the American Dental Association.