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<v Narrator>Hattie Carnegie.</v>

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Fabulous New York shop,

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where among many exquisite things

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is this hundred dollar slip.

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Selected by Carnegie's Miss Pen.

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<v ->Isn't it lovely?</v>

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Finest batiste.

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Alençon lace.

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Completely hand sewn.

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<v Narrator>Looks too beautiful to wear.</v>

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<v ->It was made to be worn.</v>

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It can even be machine washed if you use Ivory Snow.

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The soap that treats nice things

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as if they had to last forever.

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<v Narrator>Yes, fabric experts know</v>

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Ivory Snow's the safest possible soap.

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The only one both Ivory safe

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and granulated to get things gentle clean.

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Help keep them fresh and beautiful as new.

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So, whether your nice washables cost a few dollars

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or a hundred,

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protect them with Ivory Snow.

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The soap that treats nice things

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as if they had to last forever.