(ding) 
(typing sounds) 

Narrator: Here's a better way to put words on paper, a remarkable electric typewriter, the IBM Selectric. This is what makes it different, an ingenious printing element that works faster than the eye can see, watch it in action. (typing sounds) Now in slow motion, as it turns, tilts, prints. (typing sounds) The IBM Selectric is versatile too. From many different snap on, snap off elements, you can select the best type style for the job and be ready to type again in seconds. The IBM Selectric, a typewriter so different, only the alphabet remains the same.