(baby babbling) 

Narrator: Now you take the test, Mr. Driscoll. Which diaper is softer? That's your honest opinion? Well thank you, Mr. Driscoll. The diaper on the left was washed with a popular detergent. The one on the right with Ivory Snow Which do you think is softer. (baby babbling) 

Narrator: Well, thank you, Miss Allen. Next, Mr. Cady, is one diaper softer? Ivory Snow. Well thank you. Miss Chin? Yes, uh, Miss Chin, which is softer? Thank you. Next. Oh yes. Miss Segmen, which do you think is softer? When you want to prove that Ivory Snow washes diapers softer than detergents wash diapers, you ask the people who wear diapers. So we did, and we found out that more people who wear diapers know that Ivory Snow with built-in fabric softener, washes diapers softer. And the people who wear diapers should know better than anybody shouldn't they?