WEBVTT

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<v Frank>This is Willie, a hamster.</v>

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His toothbrush.

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Willie's teeth have never had a cavity.

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My other guests have had only two cavities among them

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in four years.

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Willie and these children have helped test the

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decay preventive few thought possible five years ago.

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That decay preventive, fluoride in toothpaste form.

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Crest toothpaste.

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Why fluoride?

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Since 1944, dentists could apply fluoride on teeth

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to prevent cavities

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yet what was needed was an inexpensive method

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for applying fluoride on teeth at home

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and in 1952, researchers at a Midwestern university

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did develop such a method.

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Crest, a wonderful tasting toothpaste

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with a highly effective fluoride formula,

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fluoristan.

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Hamsters like Willie had their teeth

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brushed with this toothpaste.

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The evidence was conclusive, it worked.

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But how well did it work on people?

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Let's ask Burling Votaw,

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one of the scientists who tested Crest.

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<v ->Here is your answer Frank.</v>

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These healthy teeth

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all these kids use Crest.

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In six years of testing, thirty-seven-hundred people

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used fifteen tons of toothpaste.

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Thousands of checks of teeth were made monthly.

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<v ->And the result?</v>

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<v ->Crest reduced cavities about half.</v>

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In out first test on children,

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cavity reduction was forty-nine percent

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in another test on adults, forty-two percent,

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and in our latest test, fifty-seven percent.

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<v ->And Crest is producing similar results</v>

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for millions of families today.

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Yes, the university that developed the toothpaste

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has granted Proctor and Gamble exclusive license

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to make it as Crest.

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Crest, the fluoride toothpaste that works.

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Crest, the toothpaste that means you too may hear

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"Look Mom, no cavities."

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Crest, the fluoride toothpaste.