- I sell real estate and my face is my fortune. I pile on the lip paint every minute. - Looks count, but I'd rather they remember me. That's why I love L'erin lip colors. They go on smooth, stay moist and pretty without touching up every minute. And it's me they remember at the closing. L'erin lip colors, lovely, lasting, creams, frosts, sheers, at the L'erin display. Put your face on and forget it. But nobody else will.