Narrator: Whenever you see 30 on a calendar, on a check, on a cake, anywhere. Let it remind you of Post Grape Nuts the cereal that gives you... 

- 30% more protein per spoonful. That's why we who liked to stay trim, rely on Grape Nuts. 

Narrator: The most highly concentrated protein cereal in the world. And no other cereal has that special Grape Nuts flavor. 

- It's different, nut like, delicious. 

Narrator: Yes, you'll enjoy keeping trim with any cereal, 

- Long as it's grape nuts, with 30% more protein. (upbeat music) ♪ Most any cereal is fine with me. ♪ ♪ As long as you spell it P-O-S-T ♪ ♪ 'Cause all Post cereals happen to be ♪ ♪ Just a little better ♪ ♪ A little bit better ♪ ♪ A little bit better ♪ ♪ Than any other cereal has to be ♪ 

Narrator: There's 30% more protein in every spoonful of Grape Nuts.