(baby babbles) 

- Wait a minute, Susie! You're not quite dressed yet. Susie's learning to creep and as a registered nurse I know that means clothes and diapers rub tender skin more than usual. So it's important to keep everything soft and safe (baby babbles) 
with Ivory Snow. Washing with Ivory Snow is like washing with floating ivory. So mild, it cleans ivory safe. Never leaves harsh deposits. Gets diapers and baby wash far softer than detergents do. People who make baby clothes agree. Like Thomas, who makes these very feminine lace trim corduroys. They're sturdy enough for the most active baby. And see? These make diapering a snap. This coat and hat goes with Suzy's overalls and on every Thomas package, a picture of Ivory Snow. That's because Thomas recommends Ivory Snow. The safest possible soap for all baby things.