- I've discovered Bounce, the convenient new fabric softener that works in the dryer. Bounce touches my son's cotton shirt and makes it really soft. - My cotton shirt is really soft. Mom: As Bounce touches my daughter's synthetic slip, it controls static so it doesn't cling. - My slip doesn't cling. Mom: The Bounce touch means my clothes smell clean and fresh. - (sniffs) Things smell clean and fresh. - My mother used the liquid softener, so I told her about Bounce. - I used a liquid softer until my daughter told me about easy-to-use Bounce. Now our clothes get the Bounce touch. Makes Joe's cotton undershirt really soft. - Cotton undershirt's really soft. Grandmother: And as Bounce touches Joe's socks, it controls static so they don't cling. - Hey, my socks don't cling. Grandmother: And Joe's favorite sweater smells clean and fresh. - (sniff) My favorite sweater smells clean and fresh. Narrator: Bounce, the fabric softener that works in the dryer to give your clothes the Bounce touch. New from Procter & Gamble.