(crowd cheering and chanting as a Spanish guitar plays) - (laughs) Welcome to Fiesta on my coffee plantation. I'm Simon Stone. It's an old tradition. First we harvest the coffee, then celebrate. But what we are really happy about this year isn't exactly old. It's brand new Horizon coffee. One of the richest coffees we've ever grown beans for. Its secret? Right between my two fingers. I'll show you. Horizon has rich hand-picked flavor because we hand-picked lots of our beans. We say 'Horizon, Si' To beans at peak flavor. 'Horizon, no' To the rest. Horizon, Si. Horizon, no. Pick the bean at the peak of flavor and the flavor shows up in the pot. (singing in Spanish, guitar playing) - Simon. Delicious coffee. - Horizon, si? - Horizon, si. You hand-pick the beans, you get hand-picked flavor. Voiceover: New Horizon coffee. Rich in hand-picked beans. Rich in hand-picked flavor.