(engine rumbling) (metal clanging) (engine revving) 

- I'm Bill Millsap. I took a test for Ivory Snow recently with my little boy, Bill Junior. That's when this picture was taken I proved with these rough hands of mine, that Ivory Snow gets Billy's diapers softer than detergents can. 

- Mr. Millsap's going to decide which diapers are softer. The pile washed in today's Ivory Snow with built-in fabric softener, or those washed in a leading detergent. 

- This one's softer, the left! (Billy Junior giggles) 

Woman: And the tag says? 

- Today's Ivory Snow with built-in fabric softener! Ivory Snow, Willy! (Billy Junior giggles) 

Woman: No detergent gives you extra softness for safety, plus Ivory Snow purity and mildness. Protect your baby's skin from rubbing and chafing with diapers this soft. 

- If my rough hands can tell the difference, Billy sure can! 

Woman: Get today's Ivory Snow with built-in fabric softener. More baby doctors recommend it.