- Mmm, this feels nice, like a cool breeze. This is some cough drop, this new Vicks Blue. Really soothes my throat. Cools my stuffy nose. Hey, wait a minute. This feeling, though, is so refreshing. This is from a cough drop? From new Vicks Blue? My goodness, what's going on here? (wind howls) Announcer: New Vicks Blue cough drops. Disarmingly strong, excessively refreshing. Brace yourself for it.