Meet handsome Jimmy Arnold, a real Ivory Snow baby. And his mother, Mrs. Barbara Arnold. Mrs. Arnold, why do you use Ivory Snow? 

- Well, I'm a new mother and naturally I've read all the books. And one thing I have learned is that you have to protect the baby's skin. Now Jimmy's got very light, sensitive skin. And so I want everything that he wears to be very soft. So it won't chase him. Actually, It was my mother who suggested Ivory Snow. She said that it's wonderful for all the baby things. I don't always take her advice but I'm glad I did this time. 

- Yes. Ivory Snow gets diapers so much softer than detergents can and safe no harsh deposits to chafe tender skin. No wonder so many baby doctors recommend Ivory Snow. The soap made specially for softer, safer baby wash.